Being the largest social media platform in the world, Facebook Live is becoming a dominant live-streaming video platform: It’s watched by 80 percent of online audiences, and is more popular than streaming-video giant YouTube among weekly live-stream viewers. Facebook Live offers a huge opportunity for broadcasters to capture audiences who are highly engaged, since viewers on this channel watch live videos three times longer than pre-recorded ones and comment on them at 10 times the rate. Amid all the pros, there are also few issues which is waiting to be solved and improved on. To learn more about how organizations are using Facebook Live, Wowza Media Systems surveyed over 700 video-streaming professionals across a range of industries.

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